I just don’t like the word “attractional” when it comes to church. It is not that I think anything about church should be unattractive. It should be the most attractive, warm, engaging and inspirational place in the community. But …
Jesus said, “Go!” not “Attract!”
Go Not Attract
When “Attract!” is a substitute for “Go!” a church is in the deep woods. No matter how many flashing lights you install they aren’t going to be attracted often enough unless there is a personal invitation. This isn’t a bug zapper kind of thing.
They aren’t going to find you. You have to find them. Oh, make no mistake, there are “findables” out there. If not Jesus owes us an apology.
Thom Rainer’s research says 8 out of 10 people will attend your church if you invite them and walk them into the building. I don’t know where that research was done and I don’t doubt its validity in its context. Is that 8 out of 10 say they will attend or 8 out of 10 actually attend?
I don’t know where that research was done and I don’t doubt its validity in its context. Is that 8 out of 10 say they will attend or 8 out of 10 actually attend?
My direct experience and anecdotal analysis says that is closer to 1 out 10. I tell people 1 out of 20 because I don’t want them to over expect and get discouraged if they get to 10 and haven’t got 1. Our responsibility isn’t to control their response; it is to make an offer under the best conditions to generate a positive response and leave the rest up to our magnetic attractive life and the work of the Holy Spirit.
It isn’t the advertising program with slick and clever graphics. It is the humble sincere voice of one beggar telling another beggar where to find bread. That would be “Go!” and has little to do with “Attract!” The advertising won’t hurt but it won’t help enough if you don’t have humble, sincere voices inviting people. Invest in training the people to invite and make your advertising as attractive as you can afford. But get the order right.
Walk them through the front door once. Then your job is to get them there twice. They don’t come once if they don’t think there is a possibility of coming twice. If there is love and peace on the bus why wouldn’t they want to come twice? Who couldn’t use a little more “faith, hope and charity” (KJV) I am old enough to remember the top 40 song of 1955 “The Bible Tells Me So” Probably you are not. But nothing has changed. Get right on it, talk much more about “Go!” before you ever get to the word, “Attract!”